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February 25th, 2009 at 9:06 pm

China’s Online Shopping in 2008 Leaps 128.5%

China’s online shopping market is thriving as sales surged 128.5% in 2008 to 120 billion yuan (US$17.56 billion), which was 65 times that of the sales volume in 2003, according to a report jointly released by iResearch and the largest Chinese C2C platform Taobao.com. That meant every Chinese spent more than 1,600 yuan last year on online purchases, 582 yuan more than the previous year.

Internet subscribers in China reached 298 million by the end of 2008 and there are nearly 120 million mobile phone subscribers who use their handsets for Internet access. About 70% of these mobile internet users are in their twenties.

The number of consumers registering as online shoppers increased 185% from a year earlier to 120 million. More than 70% of the online shoppers are from secondary and tertiary cities, which will become the major boost to the online shopping industry in 2009, the report said.

The report also said China’s online shopping will continue to grow fast in 2009 as more export enterprises turn to the domestic market due to declining overseas demand.

China’s online payment market grew 181% in 2008, the highest in the country’s Internet industry.

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