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March 15th, 2009 at 12:35 pm

Philippines’ Next Wave of BPO Cities Beckon

The IT and business processing outsourcing (BPO) industry in the Philippines is expected to grow 20-25% this year and can employ 80,000-90,000 people, chairman of the Commission on Information and Communication Technology (CICT) said. Last year, the industry posted growth of 35% based on $6 billion revenue and 372,000 jobs were created.

Metro Laguna and Metro Cavite are the next top destinations for call center sites, according to the Business Processing Association/Philippines (BPA/P), CICT and the Department of Trade and Industry (DTI), outside of popular Metro Manila and Cebu. About 50 locations are on the “Next Wave Cities” list, including those with no call centers yet.

Up to 80% of the outsourcing industry is now in Metro Manila. But only 25% of the graduates come from there. Provincial call center salaries range from P12,000 to P15,000 a month compared to P15,000 and up in Metro Manila.

The latest Next Wave Cities list puts Metro Laguna (Santa Rosa City, Calamba City, Los Baños, Cabuyao and San Pablo City) as the best outsourcing location in the country. It validates the view “that areas close to Metro Manila would benefit from the spillovers,” says Oscar Sañez, head of BPA/P.

Spreading out sites is essential because over concentration in Metro Manila and Metro Cebu puts “pressures to raise rental rates and salaries,” says BOI Executive Director Celeste Ilagan. “Having Next Wave Cities and more will help ease the pressure and spread the benefit of employment, higher incomes, and increased business activity across the country,” she says.

The Next Wave Cities project gathers information from sources as diverse as local chambers of commerce, the Commission on Higher Education, the National Statistics Office, the National Statistical Coordination Board, the weather bureau and the police.

Data include vulnerability to natural disturbances; crime rates; the presence of export zone sites and Information and Technology councils; cost of business; quality of roads; access to international and domestic flights; hotels; presence of fiber optic networks (with at least two telephone companies in the location to prevent downtime); rates and reliability of power supply; and cost of labor and office space.

Second highest on the scoreboard is Metro Cavite composed of Dasmariñas, Bacoor, Imus and Cavite City.

Ranked from 3 to 10 are Iloilo City, Davao City, Bacolod City, Angeles-Clark-Mabalacat, Baliuag-Marilao-Meycauayan, Cagayan de Oro, Malolos-Ca-lumpit and Lipa City.

“Metro Laguna taken together ranked the highest for availability of graduates and workers out of more than 30 locations assessed,” says CICT Secretary Ray Anthony Roxas-Chua 3rd. “The talent criteria carries the largest weight, a full 50% in the overall ranking, which explains Metro Laguna’s position at the top.”

Laguna is host to several industrial parks and automotive assembly plants. It is also home to quality schools like the University of the Philippines in Los Baños, Ateneo de San Pablo, Colegio de San Juan de Letran, Laguna State Polytechnic, Mapua Institute of Technology in Cabuyao and the Polytechnic University in Santa Rosa, as well as research and development organizations like the International Rice Research Institute.

Cavite has 13 economic zones as well as other industrial estates hosting international and local companies that include some IT and business process outsourcing companies.

After Metro Laguna and Metro Cavite, cities in Mindanao will be the choice destinations for BPOs.

Davao (population: 1.6 million) and nearby Cagayan de Oro, according to the BPA/P and the USAID’s Growth of Equity in Mindanao are “well on the way to becoming BPO hubs.”

Source: Business Processing Association Philippines

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